Data Campaign Associate Manager (Global Role) wanted: APPLY HERE
Responsible for executing analysis to generate actionable insights for the Accenture Technology & Operations marketing teams. This includes measuring and optimizing for marketing channel effectiveness and business impact, analyzing and synthesizing insights for key stakeholders, educating teams on measurement strategy and reporting tools and identifying ways to enhance said tools on behalf of your Technology & Operations marketing colleagues.
Act as the analytics lead the Accenture Technology & Operations Marketing teams
Leverage quantitative analysis to analyze and optimize the client journey and experience
Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact.
Measure the client journey across touch points to develop lifecycle marketing strategies.
Aggregate and analyze multi-channel data to develop actionable insights on client engagement with marketing touchpoints to optimize marketing messages and channel strategy
Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution
Partner closely with Technology & Operations Marketing stakeholders and Campaign Operations teams to connect client insights strategy with business opportunities and sales execution.
Inform and educate teams on M&C measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs
Bachelor’s degree required, Master’s degree a plus
5-7+ years analytics experience; B2B marketing analytics a plus
Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools. Ability to query/mine large data sets, basic knowledge of SQL a plus
Experience with marketing analytics including web, CRM and social media. Specific experience with Adobe, Salesforce, Facebook, Twitter and LinkedIn insights, a plus.
Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs
Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.