Social Media Expert urgently wanted: APPLY HERE
The fundamental function of a person who will be occupying this role will be responsible for building a positive, attractive image of the college as a whole and increase the brand’s visibility. He or She will serve the function of building strong and everlasting relationships online with existing and potential customers.
Generate, edit, and regularly publish content online, to build meaningful connections.
Building and executing social media strategies through competitive and audience research
Engage with people, including customers, potential customers, even industry commentators.
Responding to queries and criticism in a professional manner
Promoting the entire college’s campaigns
SEARCH ENGINE OPTIMIZATION: Increase rankings in the search engines, page visits, comments, followers.
Increase visibility of company’s social media content
Generate and enhance peoples’ interests towards Berea College group
Implement new cutting-edge social media tactics and strategies
Produce regular reports on the performance of social media assets, campaign and strategies
Collaborate with the web developer to devise new fresh ideas aimed at improving the design and the user experience on social media platforms
Develop and execute original communication plans for projects and initiatives
Assist with a range of other general communication activities
Posting various information regarding Berea College group: Registration data, vacancies, courses offered, events, etc.
Requirements of the job:
Bachelor’s degree in Communications/Marketing or related field
5 years’ experience in the social media marketing industry
Demonstrated experience in managing, organizing, strategizing, monitoring and analyzing social media.
Competencies of the job:
Energetic, well-rounded communication and/or social media/website practitioner
Excellent writing skills and communication skills
Strong analytical and comprehension skills
Strategic thinker, innovator and pays attention to details
Strong organizational and interpersonal skills
Ability to work under pressure
Excellent command of English; other languages an asset
Job Type: Full-time
Social Media Marketing: 1 year (Preferred)